A new e-book by a veteran pollster and a Millennial management consultant offers the keys to understanding and enabling the potential of America’s First Globals – i.e. Americans born between 1979 and 1994. First Globals: Understanding, Managing, and Unleashing Our Millennial Generation is available on Amazon.com. The book is also available in hard copy.

First Globals, self-published to ensure timely discussion in both boardrooms and legislatures, is co-authored by John Zogby, founder of the Zogby Poll and senior analyst at Zogby Analytics, and Joan Snyder Kuhl, founder of Why Millennials Matter LTD.

“We bring a wealth of polling data to better examine the worldview, aspirations, and expectations of this welltraveled and highly trained group”, Zogby said. “At 70 million strong, they are larger than most developing and ‘emerging nations’ and warrant the same amount of attention from investors, policymakers, and managers as do nations like Turkey and Egypt, which each have the same population numbers”, said Zogby.

The first part of First Globals describes this age cohort and what makes them unique. It covers eight broad themes: their multicultural world, changing workplace, passion for helping people worldwide , revolutionary techniques for problem-solving, geographic mobility, definition of good citizenship, search for independence, and preference among women for “leaning in”.

The second part is prescriptive and offers managers, leaders, and First Globals themselves strategies and advice for harnessing First Globals’ talent, effective management, global training, and matching talent with needs. Part 2 also presents an outline of a “call to action”.

“Our intention is to pivot the conversation toward the positive attributes of this generation which will accelerate workplace innovation and global leadership impact. The dismissive attitude and lack of patience for this generation are preventing organizations from maximizing their investment in new hires”, Kuhl says, “and they are ultimately losing the battle for talent.

“We are fanning the U.S. over the next several months with an aggressive book tour among leading companies, non-profits, and trade associations and are expecting an enthusiastic response. At least two groups are adopting ‘First Globals’ strategies based on our advice”, according to Zogby and Kuhl.

To schedule an event with Zogby and/or Kuhl, please contact Chad Bohnert at chad@zogbyanalytics.com or joan@joanksnyder.com For more info: Joan’s Amazon Author Page www.joanksnyder.com Follow Joan and John on Twitter: @joansnyderkuhl @TheJohnZogby



After a decade of mentoring and leading thousands of Millennials from around the world to help them achieve their potential, Joan Snyder Kuhl launched Why Millennials Matter, a Gen-Y speaking and consulting company based in New York City. Why Millennials Matter is focused on raising awareness to employers about the value of investing in their future workforce.  Organizations are struggling to attract and retain Millennials (Generation Y) because they lack the insights into what this generation wants out of their employer and the benefits that will inspire their loyalty. The same struggle exists for organizations that are trying to connect with the Millennial consumer through marketing and product development.

 As a keynote speaker, Joan delivers engaging presentations that incorporate the latest research and insights around generational dynamics in the workplace and her personal experiences hiring, developing, coaching and managing Millennials.  As a sought out keynote and panelist for conferences including the Johns Hopkins University Center for Talented Youth, The Young Women’s Leadership Network: Hot Jobs Cool Women, and the Trendsetters Annual Conference, Joan helps inspire students, new grads, parents and professionals.  Joan’s coaching and leadership trainings have impacted diverse audiences of Millennials across the United States and as far away as Dubai, China, Ghana, Australia, and India.


One of America's most prized thought leaders, John Zogby delivers incredible insight into the most important trends that will change our companies, our government, and our own lives. He has been heralded as the nation's most accurate trend analyst today. Using advanced methods to generate research drawn from hundreds of thousands of respondents each year, he works straight from the raw data without any partisan filters to present the clean truth on emerging issues - long before others can pull together their findings. From IBM, Microsoft, GE, and St. Jude Children's Research Hospital to Wal-Mart, Cisco, and the US Chamber of Commerce, the nation's most important corporate leaders rely on Zogby for his unbiased research. For nearly two decades, he has become an icon for his unparalleled record in predicting US elections. As the author of the New York Times bestseller The Way We'll Be: The Zogby Report on the Transformation of the American Dream, Zogby continues to put his finger on the pulse of America, creating a portrait of the trends that drive our society today and will in the future. His new e-book, The First Globals: Understanding, Managing, and Unleashing Our Millennial Generation, provides a detailed analysis of why Americans born between 1979 and 1994 are truly more globally aware and sensitive and want to make their workplace and planet a better place, and how to understand them and help them play out their destiny. He currently pens a weekly column for Forbes.com, a weekly report card on President Obama's performance for The Washington Times, and a monthly column for Politics magazine. A well-known political and social pundit, his work has been featured in op-ed pages worldwide, valued in corporate boardrooms, and considered "must-read" material at every level of America's political landscape. He has been interviewed by every major US news and cable network and has served as an election analyst for the BBC, CBC, and Al Jazeera, among others. John Zogby has delivered more than 2,000 speeches, public lectures, and management briefings, simultaneously educating and entertaining his audiences. A teacher at heart with 24 years of experience as a professor of American history and politics, his speeches are always conversational, humorous, poignant, and informative. Few speakers bring the combination of accurate data, trend spotting, storytelling, and global perspective that Zogby delivers.


So much of the literature written and blogosphere discussion about Millennials has been about their self-centeredness, even outright selfishness, immaturity, deferred adulthood, and laziness. To a great degree this is simply ahistorical and out of context. For nearly one hundred years (think the "Roaring Twenties" era of flappers, fraternity pranks, bathtub gin, automobiles denounced as "houses of prostitution on wheels") twenty-something have been generally focused on themselves. "Hooking up", staying at home until married, low-end startup jobs (especially for young women) are not really new at all. Over the past three decades, parents have structured the lives of First Globals and raised their (and our) expectations too much, just as we have (until 2007 at least) proffered too many choices that were bound to be unfulfilled. With so many going to college and accumulating so much student loan debt, it is not surprising at all that there is a lot of impatience, disillusionment, and deferred (even lost) dreams. Our book is a revisionist examination of who First Globals really are, what they have to offer, and how they are the best equipped of all to thrive and solve the problems of our shared world today and tomorrow. It is a call to action, a handbook for those who lead and want to lead, and a more holistic depiction of an outstanding group with so much potential.


  • Marshall Goldsmith
    Marshall Goldsmith
    Author, editor, MOJO and What Got You Here Won’t Get You There
    First Globals is an essential guide to understanding the Millennial generation as potential employees, target consumers and future leaders. As experienced leaders, we need to embrace and nurture young talent as their managers and mentors. I share the high hopes of Kuhl and Zogby for this generation to make their world a better place.
  • Chris Fralic
    Chris Fralic
    Partner, First Round Capital
    Today’s twenty somethings are changing the world. They are launching business and products that have evolved how we think, travel, interact, organize our lives and manage our finances. The First Globals book combines Kuhl’s firsthand experience in working with young people and Zogby’s international data around how they prefer to lead and be led. If you need a resource to help you better understand Gen Y and evolve your business to align with their talent, this is it.
  • Joan Kulh is a powerful leader whose passion for bridging generational differences is inspiring and contagious. Joan’s insightful and practical advice assists organizations in not only attracting top talent but utilizing the youthful energy and expertise that the Millennial generation has to offer. It’s all about bring out the best in each of your employees and Joan’s research and professional experience will help you achieve the results you want in your organization.
  • The Millennial Generation is the biggest and most diverse in American history. Kuhl and Zogby provide insight and practical advice regarding how to harvest the energy of Millennials to better attract and activate the power of this youthful generation. This inspiring book highlights bright and shining stars who are using their impatience and caring to create a better planet for us all.
  • Frances Hesselbein
    Frances Hesselbein
    President and CEO, Frances Hesselbein Leadership Institute
    As a fellow alumnae of the University of Pittsburgh, I have observed Joan's leadership journey since her time as Student Government President at Pitt.  We share the same passion for helping young people realize their own highest potential and become mission-driven leaders.  Joan is the youngest board member to serve on the board of governors for The Hesselbein Leadership Institute and the Hesselbein Global Academy at The University of Pittsburgh.  Her book provides direction and guidance for the leaders of today's great companies to better understand the value of investing in young talent.  Joan's credibility is unique at her age with both corporate experience and extensive community involvement.  The students of the Hesselbein Global Academy have looked to her for career and life goal advice and coaching.  I'm proud of her work and her tireless commitment to help others realize their goals without limits on their dreams, and deeply appreciate the service she provides.