JOAN KUHL is the Founder and President of Why Millennials Matter. She is also an international speaker, consultant on career and leadership trends, and author. Prior to Why Millennials Matter, Joan worked in sales, marketing, organizational effectiveness, and training & development for global healthcare organizations such as Eli Lilly, Forest Laboratories, and Actavis (now Allergan). In total, she has had over 13 years of corporate management experience, receiving recognition for her turnaround tactics that have led teams to high-performance results.

After a decade of mentoring and coaching thousands of Millennials from around the world to help them achieve their potential, Joan launched Why Millennials Matter. Why Millennials Matter is a training, research and consulting agency based in New York City that focuses on raising awareness to employers about the value of investing in their future workforce and the millennial customer segment. Our mission is to empower young men and women to achieve their highest potential and cultivate confidence around their career and future.


Organizations across the world are struggling to attract and retain Millennials (Generation Y) as both employees and consumers. They lack the insights needed to understand what this generation wants out of their employers, what benefits will inspire their loyalty, and what their values are. Joan bridges this understanding gap by providing practical strategies for connecting clients with the younger generation, especially on how to engage, onboard, and develop them in order to earn their loyalty.

As a sought out keynote and panelist, Joan helps inspire businesses to develop a relevant and scalable strategy to drive engagement and loyalty with Millennials as consumers and employees. Joan’s coaching and leadership trainings have impacted diverse audiences of Millennials across the United States and as far away as Dubai, Argentina, China, South Africa, Australia, and India.

Joan has a long and active commitment to empowering young leaders to achieve their potential as a mentor and coach. Marshall Goldsmith, NYTimes Best Selling Author and #1 leadership thinker in the world by the Harvard Business Review named Joan Kuhl as "the Next Generation's Top Executive Coach" and has been a strong mentor and supporter. Since 2005, Joan has spoken to thousands of high school and college students as a spokesperson for’s Program on Career and College preparation for success. Joan serves as the youngest Board Member for the Frances Hesselbein Leadership Institute named after the former CEO of the Girls Scouts of the USA and recipient of the Presidential Medal of Freedom. Joan is frequently invited to speak to undergraduate and MBA students including Babson, Baruch, Olin College of Engineering, NYU, University of South Carolina, University of Pittsburgh, University of Toledo, University of the Pacific, University of Rochester, Tufts, Rutgers University, Texas Tech, Yale, LIM College and The United States Military Academy at West Point.

Joan has also partnered with Barnes & Noble College, who manages over 725+ college campus bookstores, to connect with students across the country on topics such as personal branding, networking and developing the right skills for succeeding on the job. Barnes & Noble College selected Joan as a partner for their recent national survey of over 3,500 students from 44 states with over 17,000 responses, The College Student Mindset For Career Preparation & Success. The results of this survey captured today’s student mindset as it relates to their career goals and expectations and uncovered a number of ways colleges and universities can reinvent the traditional career roadmap for students. As their Millennial Career Expert, Joan has served as a spokesperson for BNC at national conferences and provides success workshops for students on campus and online with an expanded digital focus in the 2015-16 school year.

The experience of coaching and mentoring Gen Y’ers about workforce issues and being responsible for managing and developing them in a corporate environment gave Joan a unique perspective. The culmination of this research and hands-on observations led to Joan’s book, “The First Globals: Understanding, Managing, and Unleashing Our Millennial Generation” launched in June 2013 co-authored with International founder of the "Zogby Poll" and best-selling author, John Zogby.

Joan has also co-launched a new edition of Peter F. Drucker’s Five Most Important Questions: Enduring Wisdom for Today’s Leaders to expand its reach and feature up and coming leaders of the Millennial generation. Published by Wiley and earning the #2 rank on The Washington Post bestsellers list, this world-renowned business resource connects Drucker’s timeless wisdom with a new generation of leaders featuring contributions from Jim Collins, Marshall Goldsmith, and Judith Rodin, new insights from some of today's most influential leaders in business (GE and, academia (Harvard Business School and Northwestern University), social enterprise (Levo League) and the military who have been directly influenced by Drucker's theory of management.

Joan’s research and advice has been widely featured in print, news and radio. Joan also serves as a part of Cosmopolitan Magazine's Millennial Board of Advisors, as well as a Research Fellow and Principal at The Center for Talent Innovation and Hewlett Consulting Partners led by thought leaders, Sylvia Hewlett and Carolyn Buck Luce.