Barnes and Noble College (2014)

The College Student Mindset for Career Preparation & Success

DOWNLOAD OUR REPORT Learn more about the insights we gained and the millennial myths we dispelled...

As a trusted partner to more than 725 college campuses nationwide, the mission at Barnes and Noble College is to work closely with their campus partners to enhance the academic and social experience for those they serve- students, faculty, staff, alumni and communities. Given that student career readiness is a core goal for colleges/universities and their students, Barnes and Noble College partnered with Why Millennials Matter to conduct a nationwide study. Our goal was to gather insight, share strategies and build programs to help the students they serve to succeed in and out of the classroom, and to help our campus partners achieve their retention, recruitment, and career placement outcomes. More than 3,000 students served by Barnes and Noble at two- and a four-year colleges in 44 states completed "The College Student Mindset for Career Preparation & Success" survey. The two key objectives were (1) To gauge the state of today's college students' level of career preparation and their perception of  what skills and experiences are desired by companies, and (2) to uncover what they are looking for in work experiences, training, and benefits. 

It's time for colleges and universities to rethink the traditional roadmap for career preparation to accelerate their students' long term success.

Joan Kuhl